The Mini Invades Beijing
Munich/Beijing. Just in time for the biggest sporting event of the decade, MINI is in top sporting form too at the 2008 Olympic Games in the Chinese capital of Beijing.
A custom-designed MINI is providing passengers with a fantastic, unforgettable driving experience. Locals and visitors to the games alike can move smoothly through the busy traffic in the Asian capital in a MINI Rickshaw made especially for Beijing.
Pure muscle power drives this exciting, emission-free vehicle through the streets of the Olympic city. The MINI Rickshaw perfectly captures Beijing’s dynamic combination of tradition and progress, coupled with a touch of fantasy and individuality – as only MINI can do.
From 11 August, anyone looking for excitement will be able to explore Beijing in a slightly different way has been able to experience the mixture of bicycle and MINI Clubman. Simply get in and enjoy the typical MINI feeling in this pulsating city of a million. In addition, it is also possible to try out this unique form of transport at the local MINI dealership.
The real Chinese lucky charms and talisman on the bicycle and in the inside of the vehicle are intended not only to bring the passenger luck, but also, of course, to release positive energy for the entire Olympic Games.
Alongside Japan, China is now the most important market in Asia for MINI and one of the fastest growing markets worldwide. For the year to the end of July 2008, the BMW Group sold 2,278 MINI brand cars in China (including Hong Kong/Taiwan).
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